May 30, 2013
We’ve said it before, and we’ll say it again… marketing is a key component of any successful business. So, we want to provide you with as much helpful information as we can in this area. We know marketing isn’t an easy task. It takes time and money. Of course, we understand that you have to keep a focus on the bottom line, which is why we are offering a few marketing tips for those of you on a budget. Being budget conscious doesn’t mean you can’t build a strong marketing program! Consider these ideas:
- Network—Networking is still one of the most effective marketing tactics, and it can be accomplished for free or very little cost. Social networks like Twitter and Facebook are free, and you can build a network of followers in a relatively short time. Attending onsite networking events like trade shows doesn’t have to be pricey either. You can avoid spending money on a booth and simply attend the event to network and pass out business cards.
- Run a Contest—Challenge your customers to do something, like help you name a product or create a logo for your business. The winner can get recognition on your website and whatever gift you deem appropriate. You’ll be surprised at how helpful customers want to be and the great rapport that you can develop.
- Be Social—Chances are that your customers and prospects use social media. Invest in creating a Twitter or Facebook account. Building fan and profile pages offers a forum for getting relevant content and special offers out to the public. Even better, it doesn’t cost a thing…except a little of your time.
- Reward Loyalty—It’s important to remind your customers to refer business to you and to reward them when they do. Small gifts like restaurant gift cards or discounts on your products or services go a long way and accelerate loyalty.
We want to provide you with as much information as we can to support your success. As business owners, we know the importance of marketing. Remember, as your trusted advisor, we are here to help at every level.